We love seeing people strolling through the city wearing 412 hats or Steel City hoodies, but there are lots of lesser-known Pittsburgh shops to discover if you love supporting local businesses. From one-of-a-kind vintage pieces to handmade home goods and gourmet food items, these stylish shops sell quality goods that will make you feel like you’re in on a little shopping secret — but we hope you’ll tell all your friends about them.

Juju. In-the-know locals love this Point Breeze shop for its airy, sun-filled storefront and its inspiring collections of ’70s boho dresses, sage bundles, crystals and vintage hats. Juju hosts the occasional pop-up shop from local makers, and owner Leslie offers tarot readings by appointment.

Lovett Sundries. Head over to Wilkinsburg to shop all-natural, finely crafted apothecary products at this tiny shop. You’ll actually recognize all of the ingredients in Lovett’s products, from their chemical-free cleaners to their charcoal soap and coconut oil deodorant (we especially want to try the cast iron conditioner).

Who New. For mid-century modern lovers and collectors of mod decor, this is a can’t-miss shop a bit off the beaten Lawrenceville path. Bypass your usual late night dinner spots and head down to 51st and Butler to shop vintage furniture, Pyrex pieces, ’70s clothing and all the kitschy knick knacks you could hope for.

Penn Avenue Fish Co. It’s not just a great place for your lunchtime fish tacos — stop in to shop some of the freshest fish in the city, whether you’re looking to take home some house smoked salmon for Sunday brunch or sushi-grade tuna to make your own sushi rolls.

BONUS: Penn Cove. The brand new downtown eatery features a wine shop that rivals any in Pittsburgh. If you’re looking to pick up a rare bottle or a hard-to-find gift that’s sure to impress a wine-loving friend, check out Penn Cove’s selection of 200+ bottles, large-format beers and wine-based spirits.

Juke Records. If you don’t have time to browse the filled-to-the-brim stacks at Jerry’s, head over to Bloomfield to shop new and used records at Juke Records. This meticulously organized shop boasts a little something for everyone, from new releases from local bands to rare punk records, all in a storefront with some serious Pittsburgh record store history (it used to be Jim’s Records, then Paul’s CDs, and most recently Sound Cat).

Von Walter & Funk. We’re often singing their praises, but Von Walter & Funk is still one of Pittsburgh’s best-kept shopping secrets. This Upper Lawrenceville gift store is filled to the brim with pretty, from brass barware to luxury candles to that gorgeous cookbook that would make the perfect present for your home chef BFF.

love, Pittsburgh. Think of it like Wildcard’s little sister up on Mount Washington. This cozy shop sells handmade wares from some of Pittsburgh’s best makers, including Studebaker Metals, Bombabird, Otto Finn and Stak Ceramics, and it’s also perfect if you’re looking for a Pittsburgh-themed gift for a far-flung relative. And coming in 2018, look for a new Downtown outpost on Liberty Ave.

Rad Ritual. This holistic wellness shop carries non-toxic, cruelty-free & elemental products with a focus on CBD oils and other alternative medicines. Stop into the Shadyside brick-and-mortar to pick up a CBD bath bomb and all-natural makeup products, or book a one-on-one session to tailor an alternative medicine routine to your lifestyle.